Inside the 2025 State of the Fake Report: What It Means for You (and Us)

Inside the 2025 State of the Fake Report: What It Means for You (and Us)

Luxury resale is booming. Unfortunately, so is counterfeiting.

Entrupy just dropped their 2025 State of the Fake™ report, and the findings are clear: fakes are getting bolder, sneakier, and scarily convincing. At Reluxe Vault, we don’t take that lightly.

Here’s what the data says and why our authentication process (powered by Entrupy) matters more than ever.

Entrupy 2025 State of the Fake Cover

👜 The Most Faked Luxury Brands of 2025

Based on hundreds of thousands of scanned items, Entrupy found these were the most commonly counterfeited:

  • Louis Vuitton: 1 in 3 luxury items scanned were LV
  • Gucci & Chanel: Each made up about 13% of fake-flagged submissions
  • Prada: Nearly 15% of Prada bags scanned were counterfeit
  • Dior, Goyard, Givenchy, Loewe: Also showing a sharp rise in fake submissions

Heatmap of Global Counterfeit Submissions

🤖 The Rise of “Superfakes”

These aren’t cheap knockoffs. They’re nearly indistinguishable from the real thing, down to the stitching, fonts, and even packaging. Entrupy’s AI has seen it all, from eerily accurate Prada bags to Dior sneakers made with real leather.

Scary? A little. But that’s where we come in.

🔒 How Reluxe Vault Keeps It Real

At Reluxe Vault, we use Entrupy’s authentication technology to verify every eligible item. Not most of the time. Every single time. Their AI system delivers 99.86% accuracy, scanning each piece with high-res imaging and pattern recognition to detect even the most advanced fakes.

Entrupy Authentication Device

👁️ Why This Matters for You

  • We don’t list what we wouldn’t buy ourselves.
    Every item is handpicked and authenticated. If it doesn’t pass, it doesn’t get listed. Simple as that.
  • No inflated prices. No fake markdowns. No drama.
    We price based on what an item is actually worth, not inflated comps or artificial hype.
  • Our reputation is built on trust.
    If anything ever turned out not to be authentic (spoiler: it hasn’t), our 100% money-back policy applies. No hoops, no hesitation.

💬 A Note from Christine, Founder of Reluxe Vault

“This report confirms what we’ve known all along. Counterfeits are a real threat. But instead of shying away, we double down on authentication. It’s not just about selling pretty things, it’s about protecting our customers.”

✨ Final Thoughts

Entrupy’s 2025 State of the Fake™ report is a wake-up call for everyone in resale. Counterfeiters are getting smarter, and that means resellers need to be sharper, more informed, and fully transparent. That’s exactly where Reluxe Vault sets itself apart.

When you shop with us, you’re getting more than just a bag.
You’re getting peace of mind, fair pricing, and the confidence that it’s 100% real.

👜 Shop All | Authenticated Items →


Keywords: counterfeit luxury 2025, Entrupy report, Louis Vuitton fake stats, sneaker superfakes, Reluxe Vault authentication, luxury resale trust

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