Fakes Are Getting Smarter. Here's What the Data Says.
Entrupy's 2025 State of the Fake report is out, and the findings are clear: counterfeits are bolder, sneakier, and scarily convincing.
Luxury resale is booming. Unfortunately, so is counterfeiting. Entrupy just dropped their 2025 State of the Fake report, and at Reluxe Vault, we don't take that lightly. Here's what the data says and why our authentication process matters more than ever.
The Data
The Most Faked Luxury Brands of 2025
Based on hundreds of thousands of scanned items, Entrupy found these were the most commonly counterfeited:
- Louis Vuitton: 1 in 3 luxury items scanned were LV
- Gucci and Chanel: Each made up about 13% of fake-flagged submissions
- Prada: Nearly 15% of Prada bags scanned were counterfeit
- Dior, Goyard, Givenchy, Loewe: Also showing a sharp rise in fake submissions
The Threat
The Rise of Superfakes
These aren't cheap knockoffs. They're nearly indistinguishable from the real thing, down to the stitching, fonts, and even packaging. Entrupy's AI has seen it all, from eerily accurate Prada bags to Dior sneakers made with real leather.
Our Commitment
How Reluxe Vault Keeps It Real
At Reluxe Vault, we use Entrupy's authentication technology to verify every eligible item. Not most of the time. Every single time. Their AI system delivers 99.86% accuracy, scanning each piece with high-res imaging and pattern recognition to detect even the most advanced fakes.
- We don't list what we wouldn't buy ourselves. Every item is handpicked and authenticated. If it doesn't pass, it doesn't get listed.
- No inflated prices. No fake markdowns. No drama. We price based on what an item is actually worth.
- Our reputation is built on trust. If anything ever turned out not to be authentic, our 100% money-back policy applies. No hoops, no hesitation.
"This report confirms what we've known all along. Counterfeits are a real threat. But instead of shying away, we double down on authentication. It's not just about selling pretty things, it's about protecting our customers." — Christine, Founder of Reluxe Vault
Final Thoughts
What This Means for You
Entrupy's 2025 State of the Fake report is a wake-up call for everyone in resale. Counterfeiters are getting smarter, and that means resellers need to be sharper, more informed, and fully transparent. That's exactly where Reluxe Vault sets itself apart.
When you shop with us, you're getting more than just a bag. You're getting peace of mind, fair pricing, and the confidence that it's 100% real.
Certified. Verified. Authentic. Reluxe.
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